Behavioral Science SIG Social Contagion: How Behaviors Spread (or Die) Inside Organizations, with Jay Johnson

July Topic: Social Contagion: How Behaviors Spread (or Die) Inside Organizations

Location: Zoom Online Virtual Platform (link provided after registration)

Cost: Free for ATD Detroit and other local Chapter Members &

$10.00 for Guest

Description: Join us for Social Contagion: How Behaviors Spread (or Die) Inside Organizations. Culture change doesn’t fail because people do not understand the message. It fails because behavior spreads through imitation, social proof, and what gets rewarded long before any strategy deck ever lands. In this session, we will explore the behavioral science of social contagion and why certain habits go viral inside teams while others die quietly, even when everyone claims to support them.

You will learn how norms form through micro-behaviors, how informal influencers shape what becomes acceptable, and why the “real training” is often happening in meetings, side conversations, and moments of pressure, not in the classroom. Most importantly, you will walk away with practical ways to intentionally seed the behaviors you want, interrupt the ones you do not, and build environments where good habits spread faster than bad ones.

Come ready to identify what is currently contagious in your organization, and how to become more deliberate about what you are spreading.

Participants will be able to:

• Identify the behavioral pathways through which norms spread (modeling, reinforcement, social proof, and identity signaling).
• Spot early indicators that a behavior is becoming normalized, for better or worse.
• Map the informal influencers and environments that drive contagion in their organization.
• Design simple interventions to seed positive norms and reduce transmission of negative ones. 

Jay's Bio

Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents.

For more information about the ID SIG or the upcoming Meet-up, contact SIG Organizer Jay Johnson at jay@behavioralelements.com 

Note: SIGs are an exclusive member benefit for ATD Detroit and other local ATD chapter members. 

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What's a SIG?

Special Interest Groups (SIGs) are small groups of members who share an affinity for a particular aspect of Talent Development. Whether it's a specific approach, a certain skill, or a common role in the industry, a SIG helps bring chapter members together to share in an interest.  

Anyone can start a SIG - all it takes is a shared interest and a meeting place! To learn more, contact the Chapter President, president@detroitatd.org.